Retail

Retail businesses today are different from what they used to be. Digital technology and changing customer preferences have transformed the retail industry. While some thought physical stores would disappear in favor of online shops, that didn't happen. Both physical stores and online shops are doing well, and they're both essential in today's growing economy. The secret to success for both online and offline retail? It's cloud technology.

We can help your retail company understand and use cloud-based tools and capabilities, so you can thrive in this changing world. Contact us today to learn more.



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Why do retailers need cloud technology?

Before the cloud, people shopped online, and they also visited physical stores. So, why is cloud technology important for retailers now? Well, customers have changed how they shop. They don't just care about the product; they care about the entire shopping experience.

Customers start by searching online for products, reading reviews, and comparing different stores. Then, they interact with a company, often online. When they're ready, they make a purchase, either online or in a physical store. Cloud technology helps you be there for every step of this journey.

It's not just about being visible online; cloud technology can also help you in physical stores. For example, it can use beacon technology to send alerts, coupons, and incentives to a customer's phone when they're in your store. You can also use SMS marketing, which is effective, especially with younger customers.

At Harnord, we can help you make the most of what cloud technology has to offer, whether you're building an online store or trying to attract customers to your physical shop. Contact us today to learn how.

What benefits does cloud technology offer retailers?

Cloud platforms like Amazon Web Services and Microsoft Azure offer many benefits to retailers, including:

Get a Clear View:

With cloud technology, you can understand your customers better. You can see their entire journey, from the moment they start searching for a product to when they need support. This helps you build strong, long-lasting relationships with your customers.

Benefit from New Technology:

Digital technology can do amazing things, whether it's suggesting related products in your online store or reaching shoppers in your physical store using beacon technology. With the right cloud platform and IT partner, you can use these technologies without a steep learning curve.

Share Information:

Your business already has a lot of data that can help it succeed. But this data is often stuck in different places. Cloud technology breaks down these barriers and lets you use your data to grow your business and serve your customers better.

Key Features to Know

Cloud technology offers useful features that can help your business grow and become more efficient, including:

  • The ability to store large amounts of data and adjust storage as needed.
  • Tools to analyze customer data and get important insights.
  • Automation of repetitive tasks for accuracy and efficiency.
  • Improved customer relationships by tracking their journey.
  • Better forecasts with the help of artificial intelligence.

Why Choose Us?

We've worked with online retailers and physical stores to help them succeed, become more efficient, and build stronger relationships with their customers. We can do the same for you. Contact us today to schedule a consultation.